Make-A-Wish Australia proposed to share the power of a Wish by encouraging all Australians to “Laugh”.

A Wish brings much joy, happiness and laughter to children and their families at a time when they need it most and the recent Laugh for Kids campaign put even larger smiles on their faces.

The concept involved a simple and fun activity that children and adults could be involved in at work, school or anywhere. Immere created a complete signature brand identity and advertising campaign to become
the image for their future national fundraising day.